Svbtle

 

Svbtle

“Even adjusting the volume of the radio is difficult.”

This article reminds me of an IxDA meetup from back in 2010. It was hosted by IDEO at their then brand new Chicago studio, brilliantly timed with the announcement that week of MyFord Touch.

The design team talked about the process they went through, including hacking together a real car’s steering wheel, their center stack prototype, and a PS3 running Gran Turismo. They showed some novel concepts for navigation which didn’t rely on game controller-like direction-pads or tons of buttons on the steering wheel, while stressing how deliberate and important the physical buttons and knobs were in their center stack design.

And then they played a clip of Ford’s PR rep giving a demo of MyFord Touch. (I tried and failed to find the exact video on YouTube.) The PR rep stressed multiple...

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